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The Facebook identity

13 logos under the same brand. Every version we have.

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The Facebook icon logo is an instantly recognizable symbol of the world’s largest social media platform. With its blue oval and iconic lower case ‘f’, the logo comes to represent the global identity and reach of the company. It’s a defining mark of our era, with more than 2.6 billion people around the world using the service. Designed by the original Facebook team of Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, the logo made its debut in 2005. At the time, the website was still known as ‘Thefacebook’ and needed a unified symbol to represent its growing brand. The design of the logo is simple yet striking, and has remained largely unchanged over the years, with only minor updates. Facebook’s iconic logo has come to symbolize not only the company, but also its mission of bringing people together and connecting them to the things that matter in their lives. It is an instantly recognizable icon of the digital age, representing our modern global network and the power of shared knowledge.

Identity guidelines: being worked on

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